Sleepy Tofu's Onsen

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SLEEPY TOFU'S ONSEN
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campaign designed for SLEEPY TOFU
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art direction by BCDC

graphic design by YUHAO CHANG
photography by CHINGYUAN SHIH
illustration by WANYUN CHEN

Sleepy Tofu's Onsen is an imaginative campaign where we explore what it would be if the bedding brand opened a hot spring facility. The key vision takes "Noren" curtain as a symbol of both Japanese culture and the imagery of a grand opening. The theme photography involves the brand mascot "Tofu-kun", guiding everyone through five scenes in the hot spring town—Onsen, Lodging, Travel, Foods, and Hearts. All planning is anchored in creating a sense of "reality”, aiming to craft a digital experience that resonates with both reality and imagination.

Online Promotion